Osiris Rain for Overtown

Project Description

When Wynwood South wanted to create an "instagrammable" moment, they turned to the expertise of WXLLSPACE and murals artist Osiris Rain. This muralist was chosen to bring life to the 900 SQFT space in Overtown, Florida, transforming it into a vibrant setting for visitors to enjoy. Osiris Rain and Wynwood South had a shared goal to create a mural that would be visually stunning, capture people’s attention, and inspire them to share the experience online. This installation was carefully planned to make for the perfect 'instagrammable' mural, with the aim of increasing social engagement and driving foot traffic. Together, they managed to create a unique piece of art worthy of being shared far and wide – but most importantly, it brought joy to both those who witnessed it in person, as well as those who saw it on social media. In 1961, Flip Schulke (Sports Illustrated) captured an up-and-coming black boxer submerged in one of the few desegregated pools in America at a hotel in Overtown. The hotel was torn down to make way for i-95. This became one of the most iconic photos in sports history as 19-year-old named Cassius Clay, trained in a pool because “the water resistance acts just like weight”. The rest is history.